Thought leadership
Ideas to Elevate Your Organization to Excellence
From DevOps to ValueOpsHow Startups Can Start Value Selling by Automating Business Case Development Process Just Like CI/CD Does:
How often do I need to develop ROI in Technology SalesROI in tech sales drives smart decisions, optimizes investments, boosts efficiency, and builds trust for better sales and customer value.
Personalization in Outreach Messaging: Why Value-Centric Storytelling Wins Every TimeIt’s about making the buyer feel understood. And there’s no better way to do that than with value-centric personalization.
The Future of Value SellingThe Future of Value Selling
ROI Metrics That Matter to ExecutivesUnderstanding which metrics resonate with C-suite decision makers—and why the value story must come first
Accelerating Your Sales Cycle with DataWhy data-driven selling is no longer optional—and how value stories powered by industry metrics move deals